Is talking to a phone the
same as talking on it?
The sound of someone gabbing on a cellphone is
part of the soundtrack of daily life, and most of us have learned when to be
quiet — no talking in “quiet cars” on trains, for example.
But the etiquette of talking to a phone — more
precisely, to a “virtual assistant” like Apple’s Siri, in the new iPhone 4S — has not yet evolved. And
eavesdroppers are becoming annoyed.
In part, that is because conversations with
machines have a robotic, unsettling quality. Then there is the matter of
punctuation. If you want it, you have to say it.
“How is he doing question mark how are you
doing question mark,” Jeremy Littau of Bethlehem, Pa., found himself telling
his new iPhone recently as he walked down the street, dictating a text message
to his wife, who was home with their newborn. The machine spoke to him in
Siri’s synthesized female voice.
Passers-by gawked. “It’s not normal human
behavior to have people having a conversation with a phone on the street,”
concluded Mr. Littau, 36, an assistant professor of journalism and
communication at Lehigh University .
The technology behind voice-activated mobile
phones has been around for a few years — allowing people to order their phones
around like digital factotums, commanding them to dictate text messages, jot
down appointments on their calendars and search for nearby sushi restaurants.
Apple, though, has taken it to another level with Siri.
“Happy birthday smiley face,” was what Dani
Klein heard a man say to his phone on the Long Island Rail
Road , using the command to insert a grinning
emoticon into a message.
“It sounded ridiculous,” said Mr. Klein, 28,
who works in social media marketing.
Talking to your phone is so new that there are
no official rules yet on, say, public transportation systems.
Cliff Cole, a spokesman for Amtrak, said the
train line’s quiet-car policy applied to any use of voice with cellphones, though
it explicitly bans only “phone calls,” not banter with a virtual assistant. “We
may have to adjust the language if it becomes a problem,” Mr. Cole said.
Voice-activated technology in smartphones
first appeared a few years ago when mobile phones running Google’s Android operating system and other software
began offering basic voice commands to do Web searches and other tasks. Apple’s
Siri, introduced this fall,
is a more sophisticated iteration of the technology; it responds to
natural-sounding phrases like, “What’s the weather looking like?” and “Wake me
up at 8 a.m. ”
Apple gave Siri a dash of personality, too,
reinforcing the impression that the iPhone’s users were actually talking to
someone. Ask Siri for the meaning of life, and it responds, “I find it odd you
would ask this of an inanimate object.”
Technology executives say voice technologies
are here to stay if only because they can help cellphone users be more
productive.
“I don’t think the keyboard is going to go
away, but it’s going to be less used,” said Martin Cooper, who developed the
first portable cellular phone while at Motorola in the 1970s.
Another irritant in listening to people talk
to their phones is the awareness that most everything you can do with voice
commands can also be done silently. Billy Brooks, 43, was standing in line at
the service department of a car dealership in Los Angeles recently, when a
woman broke the silence of the room by dictating a text message into her iPhone.
“You’re unnecessarily annoying others at that
point by not just typing out your message,” said Mr. Brooks, a visual effects
artist in the film industry, adding that the woman’s behavior was “just
ridiculous and kind of sad.”
James E. Katz, director of the Center for
Mobile Communication Studies at Rutgers, said people who use their voices to
control their phones are creating an inconvenience for others — noise — rather
than coping with an inconvenience for themselves — the discomfort of having to
type slowly on a cramped cellphone keyboard. Mr. Katz compared the behavior
with that of someone who leaves a car’s engine running while parked, creating
noise and fumes for people surrounding them.
While Apple has tried to enable
natural-sounding conversations with Siri, they are often anything but. Nirav
Tolia, an Internet entrepreneur, was riding a crowded elevator down from his
office in San Francisco recently when a man
tried to use Siri to find a new location of a cafe, Coffee Bar. The phone gave
him listings for other coffee houses — the wrong ones — forcing him to repeat
the search several times.
“Just say ‘Starbucks,’ dude,” another
passenger said, pushing past the Coffee Bar-seeker when the elevator reached
the ground floor.
When talking to their cellphones, people
sometimes start sounding like machines themselves. Jimmy Wong, 24, was at an
after-hours diner with friends in Los Angeles recently when they
found themselves next to a man ordering Siri to write memos and dictate
e-mails. They found the man’s conversation with his phone “creepy,” without any
of the natural pauses and voice inflections that occur in a discussion between
two people.
“It was very robotic,” he said.
Yet the group could not stop eavesdropping.
People who study the behavior of cellphone
users believe the awkwardness of hearing people in hotels, airports and cafes
treating their phones like administrative assistants will simply fade over
time.
“We’ll see an evolution of that initial
irritation with it, to a New Yorker cartoon making fun of it, and then after a
while it will largely be accepted by most people,” said Mr. Katz from Rutgers .
But, he predicted, “there will be a small
minority of traditionalists who yearn for the good old days when people just
texted in public.”
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